business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KSAT 12 (ABC affiliate) — San Antonio
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in Terrell Hills News
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, may seem like a distant development, but its impact could be felt in the San Antonio area. As the X Games debuts its new team concept, local action sports enthusiasts may be inspired to form their own teams or participate in events. The growth of team enterprises in sports like snowboarding, skateboarding, and BMX biking could also lead to new business opportunities in Terrell Hills , such as the opening of action sports facilities or the creation of local teams. Furthermore, the X Games' expansion into a season-long race for a title could attract new events and competitions to the San Antonio area, potentially boosting local tourism and economic development. As the X Games navigates its reboot, Terrell Hills residents will be watching to see how this new direction affects the local action sports scene.
About this story
Original reporting by KSAT 12 (ABC affiliate) — San Antonio . Terrell Hills News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSAT 12 (ABC affiliate) — San Antonio . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KSAT 12 (ABC affiliate) — San Antonio ·
Reading time: 6 min
Get more Terrell Hills News stories like this
Free weekly briefing covering business and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KSAT 12 (ABC affiliate) — San Antonio and curated for Terrell Hills News readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KSAT 12 (ABC affiliate) — San Antonio. To learn more about how Terrell Hills News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Terrell Hills News, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter